Our vision is derived from our mission statement that is vested in our hearts and minds. Driven by such spirit, we focus on elevating Al Hassan & Al Hussein group to be among the top economic corporates in Egypt, the Arab nation and the whole world. We seek to maintain the group’s distinguishing position as a leading giant in the market of meat and poultry manufacturing and their derivatives. We adhere to this aim and go beyond to form economic entities that lay the foundation for developing technologically advanced factories for the production of processed meat and poultry and their derivatives, as well as other plants that produce strategic goods and commodities and their supplements. In addition to establishing a chain of retail outlets under (Wow Foods – Different Market) across Egypt and the Arab world according to the Arab strategic division with the purpose of attending to various social segments by creating 2000 outlets, while promoting an initiative to engage with large and similar economic entities in the Arab world. This chain will consciously provide Arab consumers with products of the highest quality and lowest possible price through our trademarks. Our slogan has always been and will remain “Triple Safety Triangle” (Honesty – Quality – Price), the essence of our core values and principles.
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